Title: From Screen Time to Child-Led Story Time: A Case Study on the Influence of Youtube Educational Videos on Early Language Development
Authors: Rewel D. Villaganas, Fretche M. Mi?oza, Margelin L. Borling, Marie Concepsion L. Celesio
Volume: 9
Issue: 7
Pages: 182-196
Publication Date: 2025/07/28
Abstract:
The existence of YouTube stands out as the world's largest video-sharing platform, enabling global access to a wide range of educational materials designed for learners of all ages. This qualitative case study explores how YouTube educational videos influence early language development of young children from 5 to 8 years old and the role of parent in mediating and supporting language learning through YouTube. Data were gathered through utilizing semi-structured interview and was thematically evaluated and presented in this paper. Findings revealed that YouTube educational videos commonly watched by children includes Cocomelon, ChuChu TV, Ms. Rachel - Toddler Learning Videos, Nat Geo Kids, Blippi Wonders, The Fable Cottage, and Fairy Tales and Stories for Kids with contents that include science, storytelling, songs and nursery rhymes, arts, and interactive videos. Short clips video formats were mostly preferred by children due to the limited attention span, while other children were also drawn to full episodes and interactive video styles. Moreover, YouTube educational videos significantly influence children's language development in terms of vocabulary, pronunciation, and sentence constructions. Parents' roles were also seen as critical factors in mediating children's exposure to educational content, supervising screen time, and turning passive watching into active learning. Furthermore, the study suggested that educators and caregivers may further enhance language development by incorporating relevant video content into interactive learning experiences.