Title: Effect Of Mission Statement On Organizational Survival Using Selected Manufacturing Firms In Delta State.
Authors: UDUEZUE E. Jude, KIFORDU A.Anthony, ORISHEDE Felix
Volume: 9
Issue: 7
Pages: 260-272
Publication Date: 2025/07/28
Abstract:
This study investigates the effect of mission statement on organizational survival, focusing on selected manufacturing firms in Delta State, Nigeria. The research explores how elements such as strategic intent, organizational culture, and strategic planning contribute to the long-term sustainability and performance of these firms. Using a quantitative research design, data were collected from a sample of 112 respondents drawn from various manufacturing firms across Delta State through structured questionnaires. The study is guided by three key research questions: (1) To what extent does strategic intent affect organizational survival? (2) What is the effect of organizational culture on organizational survival? and (3) How does strategic planning influence organizational performance? Findings from the analysis reveal that a clearly defined strategic intent significantly influences organizational survival by aligning operational goals with long-term vision. Additionally, a strong, adaptive organizational culture was found to foster resilience and cohesion, thereby enhancing survival prospects. Strategic planning emerged as a critical factor in improving organizational performance, serving as a bridge between mission clarity and measurable outcomes. The study concludes that mission statements, when effectively crafted and operationalized through strategic intent, culture, and planning, play a pivotal role in enhancing the sustainability of manufacturing firms. The research recommends that manufacturing firms in Delta State continuously revisit and align their mission statements with strategic practices to ensure long-term viability in a competitive environment.