Title: The Influence of Cartoon Exposure on the Social Behaviour of Children in Early Childhood Education Centres in Osun State, Nigeria
Authors: AKINOLA Oluwagbenga Akinwale , Dr. Taiwo Gbenga-Akanmu
Volume: 9
Issue: 7
Pages: 189-196
Publication Date: 2025/07/28
Abstract:
The study examined how the exposure to cartoon programs influences the social behavior of children in Early Childhood Education (ECE) centers in Osun State, Nigeria. The objectives were to identify the most commonly watched cartoons among early childhood pupils, examine prevalent social behavioural traits and determine the relationship between cartoon exposure and children's social behaviour. A descriptive survey design was adopted for the study. The population comprised nursery and primary school pupils across selected Local Government Areas in Osun State. A multistage sampling procedure was adopted; 100 pupils were randomly selected from 30 schools. Data were collected using a structured instrument titled Children's Social Behavioural Observational Scale (CSBOS). The instrument's content validity was ensured by expert review, and reliability was confirmed through a pilot test using the test-retest method, the instrument demonstrated acceptable internal consistency, with a Cronbach's Alpha coefficient of 0.80. Data analysis involved descriptive statistics and Pearson Product-Moment Correlation. Findings revealed that cartoons such as Tom & Jerry, PJ Masks, Dora, and Ben Ten were most frequently watched. While some prosocial behaviours like cooperation and friendliness were noted, traits such as aggression and restlessness were also prevalent. A significant negative correlation (r = -0.264, p < 0.05) was found between frequency of viewing cartoons and positive social behaviours. The study recommends active parental mediation, integration of media literacy into early childhood curricula and stricter regulatory oversight on children's media content.