Title: Factors influencing tourists' accommodation experience
Authors: in the Northern Midland and Mountainous Region of Vietnam
Volume: 9
Issue: 8
Pages: 59-68
Publication Date: 2025/08/28
Abstract:
The tourism sector plays an important role in promoting the economy and culture in many countries around the world. Tourism in the Northern Midlands and Mountains region of Vietnam is growing strongly thanks to the advantages of diverse natural landscapes and cultures. However, the quality of accommodation services still has many shortcomings such as limited facilities, unprofessional human resources and lack of synchronization between destinations, directly affecting the experience and satisfaction of tourists, while hindering the sustainable development of the region. This study aims to investigate the influencing factors on tourists' accommodation experience within the region. The quantitative research method was used through a survey of 378 tourists across various demographic characteristics. The findings indicate the positive impact of facility quality, service quality and natural environment on accommodation experience, however, the perceived price reasonableness does not. The study suggests that sustainable development should be integrated into accommodation services, especially in mountainous areas of Vietnam. Green measures will help reduce costs, enhance experiences and build brand image, while promoting communication and attracting tourists to participate in environmental protection, contributing to increased satisfaction and sustainable tourism development.