Title: The impact of financial factors on entrepreneurial intention and behavior in the coffee sector in Vietnam: The moderating role of entrepreneurial financial environment
Authors: Binh Bui Thanh, Quan Nguyen Van, Duc Do Minh
Volume: 9
Issue: 8
Pages: 192-203
Publication Date: 2025/08/28
Abstract:
The coffee industry plays an important role in rural economic development, but startups in this sector still face many financial barriers. Lack of financial knowledge and confidence are factors that hinder the transition from entrepreneurial intention to actual action. The main objective is to assess the impact of some financial factors on entrepreneurs' entrepreneurial intention and behavior, and to explore the role of entrepreneurial financial environment. The quantitative research method was used through a survey of 317 entrepreneurs across various demographic characteristics, then collected data was analyzed by SmartPLS 3. The findings reveals that access to finance and perceived financial self-efficacy significantly influence entrepreneurial intention, which in turn leads to actual entrepreneurial behavior, however financial literacy does not. Moreover, a supportive financial environment plays a moderating role which could strengthen these relationships. The study suggests that coffee entrepreneurs should enhance their financial capabilities through training, mentorship, and peer learning. Financial institutions are encouraged to design inclusive and flexible financial products, such as microloans with low collateral and advisory services tailored to rural startups. Policymakers should promote financial education, cooperative financing models, and inclusive financial technologies to reduce barriers to credit access. Collectively, these efforts would foster entrepreneurship and contribute to a more resilient, inclusive, and sustainable coffee industry.