Title: The Impact Of Virtual Reality On Travel Behaviour
Authors: EBIYEFA, NAPOLEON, And Dotimi, alamene
Volume: 9
Issue: 8
Pages: 78-83
Publication Date: 2025/08/28
Abstract:
The way that people research and interact with places before actually going there has been completely transformed by virtual reality (VR) technology. This experimental study looks into how VR affects travel behaviour, particularly how it affects decision-making processes, travel goals, and destination selection. After exposing individuals to realistic virtual reality simulations of several locations through a controlled experiment, their preferences and actions connected to travel were examined. The findings suggest that VR experiences greatly improve destination awareness, influence preferences, and heighten the desire to visit places that are highlighted. The study also emphasizes how VR might increase travellers' confidence by lowering their perceived level of uncertainty about new places. These results highlight VR's potential as a potent instrument for destination promotion and travel marketing, providing companies and travel boards with creative approaches to draw in and interact with potential tourists. The study offers useful applications for virtual reality in influencing future travel trends, adding to the expanding corpus of research on technology-driven behavioural changes in tourism.