Title: Global Expansion Strategies and Organizational Performance of Multinational Companies in Rivers State
Authors: Macaulay E. Wegwu & Opuada Adaobu Benstowe
Volume: 9
Issue: 8
Pages: 117-127
Publication Date: 2025/08/28
Abstract:
: The study aim to examine the relationship between global expansion strategy and organizational performance of multinational companies in Rivers State. The research problem hinges on the inability of multinational firms to adapt global expansion strategies involving internationalization, country selection and determination of effective entrance mode. The study's layout was employed and a population of 219 managers and supervisor of 8 multinational companies were covered. A sample size of 140 respondents was drawn from the entire population using krejcie and Morgan table and the systematic sampling technique was used. To gather information from respondents, copies of the questionnaire were used. To analyze the data, partial least squares-structural equation modeling, or PLS-SEM, was used with Smart PLS version 4.0software to determine the relationship between the dimensions of global expansion strategy and the measures of organizational performance. The outcome showed that there is a substantial positive relationship between the dimensions of global expansion strategy and the measures of organizational performance. Thus, the research concluded that global expansion strategies in terms of strategic partnerships and diversification significantly enhance operational efficiency and profitability of multinational companies in Rivers State. The study recommended among others that multinational companies should strengthen supplier and stakeholder collaborations to enhance operational efficiency and streamline business processes.