Title: Optimizing Online Sales Strategy through Omnichannel Integration and Technology Adoption: A Case Study in the Digital Economy
Authors: Dau Thi Bao Anh, Ho Que Chi
Volume: 9
Issue: 8
Pages: 112-118
Publication Date: 2025/08/28
Abstract:
This study analyzes the online sales activities of an e-commerce business in the yoga sector to evaluate the effectiveness of online and offline sales channels, as well as the role of applying the omnichannel model and management technology (CRM, ERP) in optimizing sales efficiency. By combining qualitative and quantitative data from 2021-2024, the study shows strong growth in online revenue, improved customer satisfaction, and continuously increasing marketing ROI. From there, four groups of strategic solutions are proposed: (1) developing an omnichannel model, (2) applying management technology, (3) improving customer service, and (4) optimizing marketing campaigns. The study contributes both theory and practical significance to small and medium-sized e-commerce businesses in Vietnam.