Title: The Effect Of Modernization Of Jeepneys On Local Tourism Development In Tagaytay City
Authors: Santelices, Franz Lucky D., Lagman, Jenny Mae M.
Volume: 10
Issue: 1
Pages: 97-104
Publication Date: 2026/01/28
Abstract:
This study examined the effect of jeepney modernization on local tourism development in Tagaytay City, Philippines, with particular emphasis on the sustainability of modernized jeepney (e-jeepney) operations in terms of service quality and profitability. Using a quantitative descriptive research design, data were gathered from commuters, students, and jeepney drivers through a survey questionnaire. Descriptive statistics and multiple linear regression analysis with 5,000 bootstrapped samples were employed to analyze the data. Results revealed that jeepney modernization significantly contributes to local tourism development, explaining 60.6% of its variance. Service quality emerged as a significant predictor of local tourism development, indicating that improvements in safety, comfort, reliability, and driver professionalism enhance tourist experiences and destination accessibility. However, profitability did not show a significant direct effect on tourism development. Overall, the findings underscore the importance of prioritizing passenger-oriented service improvements in transport modernization initiatives to support sustainable local tourism growth.