Title: Value Capture Mechanisms And Strategic Management Practices Of Fast-Moving Consumer Goods Firms In Rivers State, Nigeria
Authors: Miller, George Anumeye and B. Chima Onuoha
Volume: 10
Issue: 1
Pages: 122-131
Publication Date: 2026/01/28
Abstract:
This research aimed to explore the connection between value capture mechanisms and the strategic management practices employed by Fast-Moving Consumer Goods (FMCG) companies in Rivers State, Nigeria. This study examines the critical role of value capture mechanisms in enhancing the strategic formulation, implementation, and control processes within FMCG companies. These mechanisms allow managers and business leaders to effectively allocate resources, improve competitive positioning, and promote long-term sustainability. This study utilised a cross-sectional survey design, implementing a quantitative methodology through structured questionnaires distributed to a sample of managerial staff from various FMCG companies. A total of 289 questionnaires were distributed to managers and supervisors of FMCG firms in Rivers State, with 260 being retrieved and deemed valid for analysis. Questionnaires were utilised to generate data, which were subsequently analysed employing Spearman's rank-order correlation. The results indicate that value capture mechanisms have a substantial impact on the strategic management practices of FMCG firms. Notably, there are strong positive correlations between value capture mechanisms and various aspects of strategy, including formulation (rho = 0.654, p = 0.000 < 0.05), implementation (rho = 0.610, p = 0.000 < 0.05), and control (rho = 0.687, p = 0.000 < 0.05). The findings indicate that the implementation of effective value capture mechanisms enhances the strategic management practices of FMCG firms, leading to increased competitiveness and sustainability. It was suggested, among other considerations, that FMCG managers should consistently adopt and refine value capture methods to guarantee effective strategy formulation, successful implementation, and efficient oversight of business operations.