Title: Accessing Organizational Performance Through Operational Diversification Strategy Of Manufacturing Firms In Delta State, Nigeria
Authors: EMORE, V and ESSIEN, O.A
Volume: 10
Issue: 1
Pages: 152-158
Publication Date: 2026/01/28
Abstract:
This study investigated accessing organizational performance through operational diversification strategies of manufacturing firms in Delta State, Nigeria. Specifically, the objectives were to examine the effects of business subsidiary diversification and technological diversification strategies on organizational performance. The study adopted a cross sectional survey research design method. The study population comprised 150 employees, from which a sample of 109 firms was drawn through purposive sampling. Primary data were collected via structured questionnaires, of which 101 were validly completed and returned, representing a response rate of 92.7%. The data were analyzed using correlation and multiple regression analysis. The findings revealed that the two proxies of diversification strategies adopted in this study were significantly related to organizational performance. These results indicate that firms adopting a balanced and integrated diversification approach achieve enhanced profitability, market share, and operational efficiency. The study concludes that operational diversification strategies are essential drivers of organizational performance in the Nigerian manufacturing sector. Based on the findings, the study recommends that manufacturing firms in Delta State should prioritize continuous diversification of operations to meet changing customer needs, while also expanding into new geographical markets and investing in technological innovations to strengthen efficiency and competitiveness. Establishing subsidiaries in related industries and pursuing market diversification were also recommended for sustained growth and resilience.