Title: Environmental Turbulence And Strategic Flexibility Of Smes In Rivers State, Nigeria
Authors: Nsikan Idara Otu and B. Chima Onuoha
Volume: 10
Issue: 1
Pages: 186-194
Publication Date: 2026/01/28
Abstract:
This study investigates at the association between environmental turbulence and strategic flexibility among Small and Medium Enterprises (SMEs) in Rivers State, Nigeria. Environmental turbulence was examined in two dimensions: market turbulence and technology turbulence, whilst strategic flexibility was evaluated using strategic agility and strategic choices. The study used a cross sectional research design. The accessible populations comprise of 385 managers and supervisors of 20 SMEs, within Rivers State. A sample of 196 was drawn using Krejcie and Morgan (1970) Table. A structured questionnaire was used to collect data. Spearman's rank-order correlationcoefficient was used for the analysis. The findings reveals a strong positive associations between market turbulence, strategic agility, and Strategic options. Similarly, technological turbulence was substantially associated with strategic agility) and Strategic options. These findings emphasise the importance of environmental dynamism in defining the strategic responsiveness and flexibility of SMEs. The study indicates that in order to survive and grow in volatile situations, SMEs must improve their agility and diversify their Strategic options. It proposes investing in market intelligence systems, using adaptive technology, and developing contingency planning processes. The study adds to the empirical literature on strategic management in emerging economies and offers practical insights for Nigerian policymakers, business support organisations, and SME practitioners.