Title: Value Management: Tasks of Business Managers in Hotel Businesses in Imo State.
Authors: Christian Nwaknma PhD
Volume: 10
Issue: 2
Pages: 20-24
Publication Date: 2026/02/28
Abstract:
This study investigated value management: Tasks of business managers in hotel businesses in Imo state. Value Creation is a managers and directors strategy for realization of goals in their organizations. Value creation is pivotal for making business to sail to greater heights. Descriptive survey research design was adopted for the study. One research question guided the study. Population of the study is 5,000 which comprised 2000 males and 3000 female staffs of Rock View Hotel. 20 male staffs each where selected from accounting and waiters and portal departments. On the other hand, 22 female staff where selected from advertisement, cooking and cleaning departments using stratified sampling technique, which gave a total sampling size of 126. Instrument used for data collection was a researcher developed questionnaire "titled value management: Tasks of the marketing business managers in hotel businesses in Imo state, was used with four rating scale of strongly agree, agree, dis agree and strongly disagree. Instrument for data collection was validated by two specialists from department of Business Education, Madonna University Okija campus, Anambra State. Cronbach alpha statistics was used to determine the reliability coefficient of the instrument at 0.78 and 0.97, which shows that the instrument was reliable for use in this study. A total of 126 questionnaires were administered to students with the help of two research assistants and a total of 126 questionnaires were returned non- got missed. Mean scores were used to analyze the data. The finding from this study reveals that value creation encourages customers to return to hotels they have received their kind services thus, helping hotel organizations to create business legacies thus sailing in their goodwill. It was recommended from this study that hotel directors and managers should think out better hotel management strategy to keep their hotel business functional without hitches.