Title: Role Of Radio Campaign Messages In Shaping Electoral Participation Among Young Voters
Authors: Olagoke Olawale Israel
Volume: 10
Issue: 2
Pages: 89-94
Publication Date: 2026/02/28
Abstract:
This study explores the role of radio campaign messages in shaping electoral participation among young voters in Oyo State. The population of the study comprises of students from the department of Mass Communication, the Polytechnic, Ibadan. The Yamane (1967) formulae was used to determine the sample size was arrived at One hundred and Twenty (120) while the study made use of survey research design and adopted a research questionnaire as a research instrument. The data was analysed using the Statistical Package for the Social Sciences (SPSS) version 25.0. Descriptive statistics such as percentages and frequency tables were used to analyze the data. The result of the study revealed that young voters are aware of various political party messages that are disseminated before to elections and frequently listen to radio stations that broadcast political campaigns. In addition, a significant percentage also reported hearing election-related jingles and radio announcements on a regular basis. Furthermore, the study revealed that radio provides young people with clear and accessible ways to understand national concerns, party policies and programs, and political issues. The study recommends the need for government and NGOs to actively and persistently make use of radio programmes to encourage young people to participate in election.