Title: Impact Of Marketing Education Hubs In Enhancing Economic Productivity Among Business Educators In The South-South Region Of Nigeria
Authors: ABASI Emem Ovie, Dr. COMFORT G. Surveyor
Volume: 10
Issue: 3
Pages: 33-40
Publication Date: 2026/03/28
Abstract:
This study investigated the impact of marketing education hubs in enhancing economic productivity among Business Education lecturers in the South-South Region of Nigeria. Three objectives, questions and hypotheses were considered in the work. The study adopted a descriptive survey design, with a population of 226 Business Education lecturers across twelve federal and state universities in the region. A proportionate stratified sampling technique yielded a sample size of 180 lecturers, of which 164 valid responses were retrieved. Data were collected using a structured questionnaire validated by experts and tested for reliability, yielding a Cronbach's Alpha coefficient of 0.89. Descriptive statistics (mean and standard deviation) were used to answer the research questions, while independent sample t-tests tested the hypotheses at a 0.05 level of significance. Findings revealed that digital learning infrastructure, industry-academia collaboration centres, and research and innovation labs each had significant positive impacts on economic productivity. The results further showed no significant gender differences in perceptions across the three constructs. These findings suggest that marketing education hubs are instrumental in improving teaching quality, strengthening research capacity, fostering collaboration with industry, and enhancing graduate employability. The study recommended strengthening digital infrastructure, institutionalising collaboration frameworks, and expanding innovation labs in universities to ensure that business education contributes more effectively to regional and national economic productivity.