Title: Social Media Business Strategies For Promoting Products Sales As Perceived By Business Education Students In Higher Institutions Of Bayelsa State
Authors: Bumiegha Ruth Omu
Comfort G. Surveyor
PhD
Volume: 10
Issue: 3
Pages: 284-290
Publication Date: 2026/03/28
Abstract:
The study investigated social media business strategies for promoting products sales as perceived by Business Education students in higher institutions of Bayelsa State. Three specific objectives and three research questions guided the study. The study adopted the descriptive survey design. The targeted population of the study was all 468, 200-400 levels Business Education students of Federal University, Otuoke and Niger Delta University, Wilberforce Island of Bayelsa State. A sample size of 267 respondents was purposively selected for study. Hence, the sampling technique adopted for the study was the purposive sampling technique. The instrument for data collection contained 21 item statements, titled "Social Media Business Strategies for Promoting Products Sales Questionnaire", which was used to elicit information from the respondents. It was validated by two experts, one from the Test and Measurement unit of the Department of Counselling and Educational Psychology and one from the Department of Business Education, Faculty of Education, Niger Delta University, Wilberforce Island, Bayelsa State. To ascertain the reliability of the instrument, the Cronbach Alpha Coefficient Method was used and a reliability index of 0.75 was obtained which was deemed reliable. The data collected were analyzed using mean statistics and standard deviation. The study found that business content creation promotes product sales to a high extent in Bayelsa State. It therefore concluded and recommended that the creation of compelling business content substantially enhances product sales in Bayelsa State, indicating that businesses benefit greatly from producing relevant and engaging digital materials. As such, Businesses in Bayelsa State should invest consistently in high-quality content creation because engaging and informative digital content strengthens customer interest and leads directly to increased product sales.