Title: Employee Retention Strategy And Organizational Performance Of Telecommunication Firms In Delta State
Authors: AGARE
O
Volume: 10
Issue: 3
Pages: 17-26
Publication Date: 2026/03/28
Abstract:
The study examined the effect of employee retention strategy on organizational performance of telecommunication firms in Delta State. Specifically, the study examined the effect of competitive compensation, perceived organizational support, employee promotion and salary increase to determine the level of organizational performance of telecommunication firms in Delta State. Relevant literature and theory was discussed based on the study construct. This study applied cross-sectional survey design since it is meant to produce a precise representation of situations. A total of 205 staffers of selected communication firms (MTN, GLO, SMILE and Airtel) operating in Delta State formed the population of the study. The study used stratified random sampling technique for the selection of the respondents. Validated five point Likert structured questionnaire serve as data collection tool was distributed to the respondents for statistical analysis. The study utilized Statistical Package for the Social Sciences (SPSS) to analyze the data collected. The generated data was analyzed and presented using both descriptive and inferential statistical technique. To determine the strength and direction of the relationship between variables, the researchers used Pearson's Product Moment Correlation coefficient. The hypotheses were tested at a 95 percent confidence interval and 0.05 level of significance. The result showed a positive strong significant effect between Employees retention strategies (competitive compensation, perceived organizational support, employee promotion and salary increase) and organizational performance. The study concluded that competitive compensation, perceived organizational support, employee promotion and salary increase have significant effect on organizational performance of telecommunication firms in Delta State. The study recommended that management of telecommunication firms should continuously invest in structured career development programs, as findings reveal such initiatives significantly boost employee innovativeness, thereby enhancing the company's overall competitive advantage and growth.