Title: Guest Satisfaction And Hotel Competitiveness In Emerging Tourism Markets: A Case Study Of Bukhara's Hotel Industry
Authors: Istamkhuja Olimovich Davronov
Volume: 10
Issue: 5
Pages: 27-32
Publication Date: 2026/05/28
Abstract:
This article investigates the competitive standing of prominent hotels in Bukhara through a structured empirical approach. Drawing on survey responses from 142 participants, the research examines the core determinants of hotel choice - namely pricing, accessibility, quality of service, and online guest feedback - alongside operational performance metrics and overall visitor satisfaction levels. The findings highlight both competitive advantages and notable gaps within Bukhara's hotel service landscape. In particular, Wi-Fi connectivity (6.99/10) and supplementary service offerings (7.41/10) were identified as the weakest-performing areas. The study further demonstrates that competitiveness varies considerably from one hotel to another. These findings advance the understanding of hospitality competitiveness in regions of historical and cultural significance, while offering actionable guidance for hotel operators and tourism authorities seeking to elevate service standards, strengthen guest loyalty, and foster the long-term sustainability of the local hospitality industry.