Title: Technology application towards improving income and
Authors: career retention among workers in Nha Xa silk village
Volume: 10
Issue: 5
Pages: 69-80
Publication Date: 2026/05/28
Abstract:
This study examines the role of technology adoption in enhancing income improvement and occupational retention among workers in Nha Xa silk village, Vietnam. Drawing on the Technology Acceptance Model (TAM), the research proposes that Technology Adoption influences Income Satisfaction and Occupational Commitment indirectly through Business Performance Perception. Data were collected from 162 respondents representing 81 business households in Nha Xa silk village and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that Technology Adoption significantly improves Business Performance Perception, which in turn positively affects both Income Satisfaction and Occupational Commitment. Among the outcomes, Occupational Commitment is the most strongly explained variable, indicating that workers' long-term attachment to traditional silk weaving is primarily driven by perceived business performance rather than technology use alone. The findings highlight that technology contributes to occupational sustainability only when it generates tangible economic benefits. This study extends TAM by integrating occupational outcomes in traditional craft contexts and provides practical implications for promoting sustainable development in rural craft villages through performance-oriented digital transformation.