Title: Undertaking a mixed methodology in social science. What is it?
Authors: Dr Phillip Walden Bowen.
Volume: 10
Issue: 5
Pages: 184-201
Publication Date: 2026/05/28
Abstract:
The purpose of this article is to help guide the researcher when considering a mixed methodology in social science. Using a mixed methodology can help provide a more comprehensive picture, comparing findings from quantitative data (breadth- how often, and how many) and qualitative data (depth- how and why) with the intention of increasing levels of confidence and validity. It allows flexibility where the researcher can choose the methodological approach(es) being adopted that they consider to be the most helpful. Mixed methodology can be described as explanatory sequential, exploratory sequential, convergent/ concurrent/ parallel or embedded design. As an example, this article explains the explanatory sequential approach where quantitative data is first collected followed by qualitative data. Thematic analysis is discussed. It is a way of identifying, analyzing and reporting patterns. This article also reflects on the role of critical analysis and the application of a systematic review. Terms such as objectivism, subjectivism and empiricism are introduced. Theoretical underpinning is further developed with discussion associated with key approaches that include ethnography, grounded theory, phenomenology, narrative, discourse analysis, and positivism/ post positivism. Advantages and drawbacks of a mixed methodology are also discussed. Ethical considerations are reflected upon and examples of limitations identified.