International Journal of Academic Multidisciplinary Research (IJAMR)

Title: Exploring Sexting Practices and Motivations among Students of selected Universities in Rivers State

Authors: Dennis Miebaka Eremie, Prof. B. G Nsereka, Sarah Chidiebere Joe PhD

Volume: 10

Issue: 6

Pages: 115-126

Publication Date: 2026/06/28

Abstract:
This study investigates the phenomenon of social media and sexting among undergraduates in selected universities in Rivers State, Nigeria, with emphasis on its prevalence, motivating factors, institutional responses, and peer-related influences. Guided by two objectives, the study sought to: examine the prevalence and patterns of sexting among university students in Rivers State and analyze the motivations and factors influencing sexting behavior. Anchored on Social Learning Theory and Framing Theory, the study adopted a survey research design. The population comprised 90,012 undergraduates across Rivers State University, Ignatius Ajuru University of Education, and the University of Port Harcourt. Using a purposive sampling technique, a total of 398 structured questionnaires were distributed, with 380 valid responses analyzed. Findings revealed that sexting is increasingly common among students, facilitated by smartphones and social media platforms, and often practiced within romantic relationships. Motivations included partner pressure, curiosity, experimentation, and the desire to sustain relationships, with alcohol and substance use further increasing engagement. Institutional responses were perceived positively, as universities were seen to have policies, awareness campaigns, and digital literacy programmes that help mitigate risks. Peer influence emerged as a critical determinant, with students more likely to sext if their friends do, underscoring the social dimension of the behavior. Based on these findings, the study recommends that universities revise and publicize clear policies on sexting and digital safety. These measures will reduce sexting-related risks, empower students with informed digital decision-making skills, and foster safer online communication practices.

Download Full Article (PDF)