Title: Artificial intelligence and herbpreneurship success in pharmaceutical industries, Anambra state Nigeria
Authors: Prof. Ebele Mary Onwuka
Nkiru Peace Nwakoby
Ph.D.
Obiora C. Ozoekwe
Volume: 10
Issue: 6
Pages: 272-279
Publication Date: 2026/06/28
Abstract:
The adoption of AI technologies in the herbal medicine sector in Anambra State is limited and fragmented. Many herbpreneurs lack access to or knowledge of AI tools and systems, resulting in underutilization of these technologies. Thus, the study examined the relationship between Artificial Intelligence-Enabled Technology and Herbpreneurship Success using evidence from pharmaceutical industries in Anambra State. The study adopted a cross-sectional descriptive survey design. The target population for this study comprised 121 staff from four (4) selected pharmaceutical industries in Anambra state, from which a stratified sample of 93 respondents were selected. A structured questionnaire was employed as the primary data collection instrument. To test the study's hypotheses, Spearman Ranked Order Correlation Coefficient (SROCC) was employed, calculated using SPSS Version 25. The findings showed that Artificial Intelligence-Enabled Technology has a positive and significant influence on Herbpreneurship Success among pharmaceutical industries in Anambra State. In conclusion, herbpreneurs who adopt advanced technologies may experience better market positioning and operational effectiveness, translating into greater business success. For herbal medicine practitioners and herbpreneurs in Anambra State, it is recommended to invest in AI-driven database systems for cataloging medicinal plants and their properties. This will enhance the efficiency of documenting and accessing critical information about plant species and their uses.