Title: Self-Presentation And Identity On Social Media And Psychological Distress Among University Lecturers In Central Uganda
Authors: Tayebwa Proscovia Enamudu .G. P (PhD) Aguta Richard Drabe
Volume: 10
Issue: 9
Pages: 77-80
Publication Date: 2026/09/28
Abstract:
Social media has become an important part of academic communication and professional interaction, but the management of online identity may also create psychological demands for university lecturers. This study examined the relationship between self-presentation and identity on social media and psychological distress among university lecturers in selected private universities in Central Uganda. A quantitative cross-sectional survey design was used. Data were obtained from 148 lecturers from three private universities, representing an 84.1 percent response rate. Self-presentation and identity were assessed as a dimension of social media use, while psychological distress was measured using the ten item Kessler Psychological Distress Scale. Data were analyzed using descriptive statistics, Pearson product moment correlation, and multiple linear regression. The findings showed a significant positive relationship between self-presentation and identity and psychological distress among lecturers. Self-presentation and identity was also the only significant independent predictor of psychological distress after controlling for social connection and entertainment use. The findings suggest that identity management and self-presentation on social media may constitute important psychological demands for university lecturers. Universities should therefore promote digital well-being, appropriate online boundaries, and support mechanisms that enable academic staff to manage social media demands while protecting their psychological well-being. Because the study used a cross-sectional design, the findings indicate association rather than causation.