Title: The Adoption of Sustainable Farming Practices and Business Growth: A Multi-Group Analysis Based on Farmer Experience
Authors: Ngoc Minh Phuong NGUYEN
Volume: 9
Issue: 1
Pages: 79-88
Publication Date: 2025/01/28
Abstract:
This study examines the adoption of sustainable farming practices and their impact on business growth through the lens of farmer experience heterogeneity. Drawing upon the Theory of Planned Behaviour, Institutional Theory, and Resource-Based View, we investigate how farming experience moderates the relationships between resource access, sustainability perceptions, and adoption outcomes. Using PLS-SEM and multi-group analysis on data from 360 farmers across three experience levels, our findings reveal significant experience-based variations in sustainable practice adoption patterns. Results demonstrate that the influence of resource access on behavioral intention strengthens with experience (?=0.345 to ?=0.478, p<0.001), while the relationship between sustainability perceptions and adoption intentions varies significantly across experience groups. The study extends current theoretical understanding by identifying experience as a crucial moderator in sustainability adoption processes and provides empirical evidence for experience-calibrated intervention strategies. These findings offer valuable insights for policymakers and practitioners in developing differentiated support mechanisms that account for varying levels of farming expertise and capability development.